DIGITAL MARKETING

Definition:-

Digital marketing is a market where we sell our product through internet. In other word selling the goods/product online with the help of a mobile, laptop, or any other electronic device then this is called digital marketing. digital marketing also helps to create awareness about the product, consideration or loyalty about the product, brand or services through online. Digital marketing is a market where we sell our product through internet. In other word selling the goods/product online with the help of a mobile, laptop, or any other electronic device then this is called digital marketing. digital marketing also helps to create awareness about the product, consideration or loyalty about the product, brand or services through online.           

                Needs for digital marketing

  • Multiple devices like mobile, tab, laptop, etc.
  • Digital activity
  • Personal data

 

Career option in digital marketing

  1. Search engine optimization
  2. Social media marketer
  3. Digital media planer
  4. Content marketer
  5. E-commerce sales professional
  6. Affiliate marketer.

 

New business opportunity in digital marketing

  1. Digital marketing agency
  2. E-commerce merchant.

         Ingredient of digital marketing

          Traffic earning channel

  • Social media
  • Email marketing
  • Search engine
  • Affiliate marketing
  • Display advertising

Subsidiary channel

  • Web analytics
  • Mobile marketingS
  • Website

 Social media:-social media is the one types of marketing in which marketer sale their product with the help of social media like- Facebook, Instagram, Twitter, etc. social media also help to advertise the product with the help of internet. social media is the best platform to attract the customer or to gain traffic.

Email marketing: Email marketing is those marketing in which marketer advertise their product through email, basically, email marketing use to promote product and services through electronic mail. In email marketing, we can promote our product or services by sending an individual person or a group of people.

Search engine: SEO stand for “search engine optimization”. SEO is the process of getting traffic from an unpaid, organic search result on a search engine. SEO target different types of search like image search, video search, and academic search.

Display advertising:- Display advertising could be a style of online advertising that comes in many forms, as well as banner ads, wealthy media and additional. unlike text-based ads, show advertising depends on components like pictures, audio, and video to speak an advertising message.

  • Subsidiary channel

Mobile marketing:- Mobile marketing encompasses all those activities that connect advertisers to customers through mobile devices and networks. Mobile devices such as phones, PDAs, media devices, tablet computers—and, of course, those devices that perform like all of them on top of.

Web Analytics:- Web analytics is the method of analyzing the behavior of visitors to an internet website. the utilization of internet analytics is said to change the business to attract additional visitors, retain or attract new customers for product or services, or to extend the volume every customer spends.

                      

Digital marketing framework

Loyalty                                     Purchase

Aim: buyer-loyal customer      Aim: interested-buyer

Awareness                                        Consideration

Aim: unaware – aware                    Aim: aware- interested

 

 

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