Vantage them is them that make your website beautiful and dynamic website.

Now I am going to describe how to work on a vantage them.

  • First stage:-The first stage is going to the godaddy.com in browser and login in the then go to the c-panel then login in the WordPress or we can also go directly to the WordPress by typing www.yourdomainname/wp-admin for example- www.digitalmsd.com/wp-admin.
  • Second stage:- After login in the WordPress by using your user id and password your dashboard is open so now you can customize your website and make your website great.
  • Third stage:-In the third stage, you have to choose them for your website so for choosing them you have to go in appearance select them and search vantage them and then installed vantage them and active than them. Now vantage them is installed.
  • Fourth stage:- After installing vantage them we have to install plugins but firstly we go to the installed plugins and deactivate all the installed plugins and delete them, then click on add new plugins and installed given plugins-
  • Black Studio TinyMCE Widget
  • Classic Editor
  • Contact Form 7
  • Custom Facebook Feed
  • Font Awesome 4 Menus
  • MetaSlider
  • Page Builder by SiteOrigin
  • SiteOrigin Widgets Bundle
  • Social Media Widget.

 This all plugins made your website flexible and dynamic. After installation, we have to activate all the plugins.

  • Fifth stage:-

 After installing the plugins we have to go all pages and add new pages like home, about, contact us, blogs etc.

Then select one page and edit them by choosing the widget like:-For text:- we can choose siteorigin editor, text,visual editor

  • For headline:- we can choose siteorigin headline and vantage
  • For image:- we can choose image, siteorigin image, siteorigin imag grid.
  • For contact form:- we choose siteorigin contact form.
  • For icon:- we can choose circle icon and siteorigin icon.
  • For link botton:- we choose siteorigin botton.
  • For social media icon:- we choose siteorigin bottons.
  • For map:- we choose siteorigin google map.
  • Sixth stage:-After making all pages we have to create a banner for the website, so adding the banner we have to go meta slider the add the slide and save it.
  • Seventh stage:- we add the logo on the website and for adding the logo we have to go in appearance >customize> them setting>logo then select the logo and save it.

DIGITAL MARKETING

Definition:-

Digital marketing is a market where we sell our product through internet. In other word selling the goods/product online with the help of a mobile, laptop, or any other electronic device then this is called digital marketing. digital marketing also helps to create awareness about the product, consideration or loyalty about the product, brand or services through online. Digital marketing is a market where we sell our product through internet. In other word selling the goods/product online with the help of a mobile, laptop, or any other electronic device then this is called digital marketing. digital marketing also helps to create awareness about the product, consideration or loyalty about the product, brand or services through online.           

                Needs for digital marketing

  • Multiple devices like mobile, tab, laptop, etc.
  • Digital activity
  • Personal data

 

Career option in digital marketing

  1. Search engine optimization
  2. Social media marketer
  3. Digital media planer
  4. Content marketer
  5. E-commerce sales professional
  6. Affiliate marketer.

 

New business opportunity in digital marketing

  1. Digital marketing agency
  2. E-commerce merchant.

         Ingredient of digital marketing

          Traffic earning channel

  • Social media
  • Email marketing
  • Search engine
  • Affiliate marketing
  • Display advertising

Subsidiary channel

  • Web analytics
  • Mobile marketingS
  • Website

 Social media:-social media is the one types of marketing in which marketer sale their product with the help of social media like- Facebook, Instagram, Twitter, etc. social media also help to advertise the product with the help of internet. social media is the best platform to attract the customer or to gain traffic.

Email marketing: Email marketing is those marketing in which marketer advertise their product through email, basically, email marketing use to promote product and services through electronic mail. In email marketing, we can promote our product or services by sending an individual person or a group of people.

Search engine: SEO stand for “search engine optimization”. SEO is the process of getting traffic from an unpaid, organic search result on a search engine. SEO target different types of search like image search, video search, and academic search.

Display advertising:- Display advertising could be a style of online advertising that comes in many forms, as well as banner ads, wealthy media and additional. unlike text-based ads, show advertising depends on components like pictures, audio, and video to speak an advertising message.

  • Subsidiary channel

Mobile marketing:- Mobile marketing encompasses all those activities that connect advertisers to customers through mobile devices and networks. Mobile devices such as phones, PDAs, media devices, tablet computers—and, of course, those devices that perform like all of them on top of.

Web Analytics:- Web analytics is the method of analyzing the behavior of visitors to an internet website. the utilization of internet analytics is said to change the business to attract additional visitors, retain or attract new customers for product or services, or to extend the volume every customer spends.

                      

Digital marketing framework

Loyalty                                     Purchase

Aim: buyer-loyal customer      Aim: interested-buyer

Awareness                                        Consideration

Aim: unaware – aware                    Aim: aware- interested

 

 

   

What is the website?

It is a creation of publicly obtainable, it shares a single domain name. It can be controlled and created by an individual, group, or organization to serve a variety of purposes. The website is also known as a web presence.

What is website creation

Website creation is the process of making a website where we create our own website for our business. Website creation is the design of the website that is shown on the internet. The first step to create a website is to find a domain name according to your business and buy that domain and provide your product or services through the internet. During the purchase of the domain, we have to buy hosting together.

  • To purchase a domain and hosting there are so many websites where you can buy your domain and hosting easily. And some website name is:-
    • Go daddy.com
    • Name cheap
    • Hostgator.in

 

DIFFERENT Types of Domain name

 

(1)    TLD- Top-level domains

(2)    ccTLD- Country-code top-level domain

(3)    gTLD- a generic top-level domain

(4)    IDN ccTLD- Internationalised country code top-level domain.

 

Types of hosting

(1) Shared hosting

(2) Virtual private server hosting (VIP hosting)

(3)Dedicate hosting

(4) Cloud hosting

 Types of website

 

  • E-commerce: it is an online shop where people can buy good thorough internet from anywhere and anytime.
  • Blogs and personal: – it is a personal website where people share a personal experience like traveling, food blog experience.
  • Informational: – An informational website is those websites which give information to the people through the help of internet. In this website, people learned online and improve their skill.
  • Online community:- The online community is a platform where people share the idea with the same types of interested people through the internet.
  • Social media:- Social media connects people from a different platform and share there test and preference to each other. Social media also help to build a relationship between people.

 

  • Top 10 most usable CMS (CONTENT MANAGEMENT SYSTEM)
  • WordPress
  • Drupal
  • Joomla
  • ExpressionEngine
  • Textpattern
  • Radiant CMS
  • Cushy CMG
  • SilverStripe
  • Alfresco
  • TTPOlight

Some important terms

♦Domain

♦Hosting

♦Dynamic website

♦Navigation

♦Wireframe

  • Domain:– A domain is the address of your website where people search your domain name and visit on your website. Like:- www.digitalmsd.com. www.digitalchatni.com.
  • Hosting:- hosting is a service that allows an individual or an organization to post website. Hosting is a service provider. Hosting is also known as web hosting, website hosting.
  • Wireframe:– a wireframe is the blueprint of the website where the designer draws the layout of the website on the page.